COPY
COPY
Shaping tone of voice documents for brand strategies, crafting copy for marketing assets or supporting internal communications goals - I’ve been writing copy for five years. I’ve worked with IntoWork Australia and its group of businesses, Maman Bar & Kitchen and NAAMI. Below is a select number of jobs I’ve helped deliver.
IntoWork Australia 40th Anniversary
In 2023, IntoWork Australia celebrated their 40th anniversary. The company used this as a chance to reflect on all it had achieved in the employment, education, training and skills sector while also demonstrating its position in the market. Going through the archives, I delivered content and copy for a book which highlighted the company’s success and community impact since opening four decades ago.
Deliverables: 1 x coffee table book, 1 x event invite, 3 x eDM copy.
IntoJobs x WorkForce Australia
This always-on participant acquisition campaign was geographically targeted towards people in regional cities in Australia. The services, delivered by IntoJobs in collaboration with WorkForce Australia, provides tailored support to people (aged 19 - 60) out of work but looking for a job.
Deliverables: 3 x radio script, 4 x social tiles, 3 x bus wraps.
AGA X Essendon District Football League
The brief was to deliver candidates from an audience at a footy game to sign up as an AGA apprentice or trainee. With in-house designers, we decided on a ‘larger than life’ look and feel for this campaign. It targeted four target audiences in the GTO, RTO, Transition to Work and Women in Trade streams. The concept was adopted by two other brands within the IntoWork group.
Deliverables: 4 x flyers, 4 x banners, 4 x animated social tiles.
Self-Employment Assistance program
This government-funded program helps micro business owners grow a business or support people turn their business idea into a success. The brief was to keep the copy short to suit the simple animation look and feel.
Deliverables: landing page copy, 2 x video animations.
WORK WITH ME
WORK WITH ME
It all begins with an idea. Let me know what yours is and I’ll help you turn it into reality.
Hours
Monday–Saturday
10am–3pm
Phone
(+61) 401 225 595